It’s amazing how many times I hear this from business owners as I sit down with them to discuss the copy that they need for their website or landing page. They say things like this when I ask who their target audience is:
“We work with everyone.”
“We can customize a solution for anybody.”
“Everyone can use our product.”
These sentiments may be true – to an extent, but that still doesn’t mean that your target audience is everyone.
Read More